Analyzing the impact of Confucianism on customer behaviour and Essay

Analyzing the impact of Confucianism on customer behaviour and perception of western brands - Essay Example 150). There were attempts to eliminate Confucian thinking in China during the periods of Cultural Revolution, but these attempts were not successful. Confucian thinking and doctrines have profoundly impacted today’s China to have had resurgence and to become very important part of Chinese persona. Chinese culture has been influenced by the Confucian thinking about leading a virtuous life. Confucian thoughts are basically built on three principles; 1) humaneness and loving an individual’s personality, 2) morality and uprightness, and 3) rites and ritual propriety. These three principles are complemented by the five pairs of social roles that are recognized as the basic cultural relationship between individuals. These relations are; between father and son, between the ruler and the subject, between the older and young, between spouses and between friends (Gallo, 2011, p. 43). Confucianism perceived family as the centre of all relationships and the family has been viewed a s the basic unit. In contrast to the Western business culture that is either fact-based or transaction-based, Chinese business culture is based on valued relationship and personal networks. Guanxi- the Chinese term used by Confucianism literature to denote relationship- gave greater emphasis on friendly relation between two persons based on favour-exchange, and therefore, literatures stressed that the exchange of favour is at the heart Guanxi. (Morschett, Schramm-Klein and Zentes, 2010, p. 150). Confucianism’s principles of interpersonal relationship and other doctrines are perceived to impact the consumer behaviour of Chinese people and their attitude towards western brands too. Impact of... As China has become an attractive and emerging marketplace and that it consist major portion of world’s total population, the Chinese consumer and his behaviour have been major focuses in the literature of international consumer behaviour. Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. China is a rapidly emerging market and global brands are studying about the potentiality of Chinese market in terms of investment, consumption, employment, and attitude and buying behaviour. Chinese culture is mainly influenced by Confucianism. This piece of research paper has analyzed the impact of Confucianism on the buying behaviour and perception about foreign brands. Various literatures stressed that Confucianism has profoundly impacted the buying behaviour because Confucianism emphasized harmonious relationship between different people and this caused people to show different attitudes toward different products. This paper concluded that Chinese people are quite thrifty and are found to show prestige since men have to strongly impress wives to maintain better relationship.

Family and social structure Essay Example | Topics and Well Written Essays - 1500 words

Family and social structure - Essay Example cy that include but are not limited to; - Social economic status particularly the variations in income distributions across the society, levels of gender equality in the society, the availability of sex education in schools, ease of access of sexual health services that are targeted at teenagers as well as levels of exposure to explicit media material. In 2000, around 38,690 teenagers under 18 years old conceived. Around 45% of these teenagers opted for Legal abortion due to the fact that these were unplanned pregnancies. Several factors tend to influence their choice on whether or not they would want to be sexually active and to utilize the various contraception available to them. A majority of these decisions are done at a personal level (beliefs and attitudes, substance abuse, knowledge), intra-familial level (parent-child communication, family structure, social economic factors), extra-familial level (sexual health education in schools, health services, peer influences) as well as the community level (norms and values that are related to teenage pregnancies) Most of these factors can vary with time and depending on the available social institutions while at the same time others may not be that easy to change. In many cases, groups of physicians play the role of lobbying the government to enact policy initiatives that are aimed at controlling sexually risky behavior amongst teenagers that include improved sex education in learning institutions. The most significant role of physicians is to provide the needed sexual health information as well as services in their premises during the provision of clinical services to teenagers. These physicians have to be familiar with the realities teenage sexuality. Studies have shown that most teenagers may be sexually active by the time they complete their high school education. This means that physicians should try to include in their general inquiry questions about their past sexual activity, contraception use, STI